![]() ![]() Set to the iconic and uplifting classic "Gonna Fly Now,"(theme from "Rocky"),we can't help but cheer forBinkyDad and his Telluride X-Pro, the champs of this story of sheer grit and rugged determination to beat the odds.Taking a shortcut down a ski slope, through a huge drainage pipe at a construction site, into the LA River, and right through the field in a packed football stadium during a game they make it through all on and off-road obstacles.Along the way, his story goes viral, with wide spread coverage on national news and social media.įinally,BinkyDad makes it home to find a huge crowd of fans, firemen, police, and reporters on his doorstep. The ad followsBinkyDad as he immediately jumps in his Telluride X-Pro and goes on an incredible journey to get thebinky, before his beloved baby erupts in an explosion of tears. ![]() Not thebinky! Anything but thebinky.Hearts race, mom frowns and baby is on the verge of a major meltdown of epic proportions.What's a dad to do? Without missing a beat, dad, akaBinkyDad, takes off on what becomes an heroic ride of a lifetime.Kicking off Kia's 360 Super Bowl campaign, created byDavid&Goliath, is an adventure-fueled 60-second spotdirected by celebrated film directorDante Ariola of MJZ,which debuted today, 2/9. Subscribe and get unlimited access.Be inspired by the best creative work from around the world.Imagine thisa family of three off on a joyful adventure with their adorable bundle of joy, when, just as they're ready to check-in at a beautiful mountain resort, a daunting realization hits.Dadforgot to pack the baby's favoriteBinky. ![]()
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